Online Communities: Connect, Contact, Communicate
Of the user, for the user, by the user – that’s what Web 2.0 purports to be. Users
now wield the role of publishers by contributing community driven content on the
Web. Social networking sites are redefining the Web.
Friends of friends, lost friends and relatives, former classmates, common interest
and activities, information sharing….there is a long list of causes that commits
and compels one to connect, contact and correspond with one another. The traditional
face-to-face meeting is passé. Meeting over the Net and interaction is in. Facebook,
Digg, Orkut and MySpace are some of the popular platforms.
The Forms of Social Networking and Applications
Social network services are mainly web based and offer several methods for users
to interact, such as e-mail, text chatting and instant messaging. Social networking
applications cover a range of software systems that allow the users to interact
and share data. These include forums, blogs, photo and video sharing, and many others.
Online Businesses: Bond, Build, Benefit
Online businesses are beginning to establish bond with and build links with social
sites, and are bagging the benefits in bargain. Social Networking Potential (SNP)
is the tool used to measure networked peoples’ worth in a viral marketing campaign.
Online businesses now prefer communication channels that are two-way dialogs, channels
that resemble social networking applications. This is a great way for businesses
to advertise their product. It is also a way that has proved to be more effective
than the earlier “word of mouth” influence.
How can we help?
We can help you develop applications for social networking sites. This could include
text, photos, audio or video. We can handle your viral marketing campaign. This
could include advertising, spreading viral e-mails, posting articles on blogs and
forums, developing interactive Flash games, and many other items.