Magento Wholesaler Solution

Industry: Garments & Apparels - Wholesale
Solution: Magento Development

The Project

One of our client wanted us to build an online store for them with Bulk Product Ordering Systems primarily to target wholesalers. The key idea of the Magento Wholesaler project was to create a platform for wholesalers to review and order readymade clothes/apparels in bulk and avail hefty discounts.

The Challenge

Client wanted us to develop a user-friendly wholesaler ecommerce solution using Magento for their existing website, which neither had an online system in place; nor could it handle this task or a product wholesale website for wholesalers.

The key challenge of the Magento Wholesaler Solution project was to develop a website for selling ready-to-wear high street clothes directly to customers at the frontend, while creating a backend system which would deal with the selling and handling of the bulk orders of the products by merchants simultaneously.


  • Thorough analysis of client’s business objectives
  • Design & development of highly customized ecommerce Magento shopping cart website.
  • Listed the unique features of our Magento website development solution under "Features".



  • Customized Sign Up form to accommodate Fed Tax ID, Store name, phone, comments etc.
  • Automatic notification to Administrator when registration request is made by Wholesaler using Sign Up form.
  • Sample previews of products for unauthorized / unregistered Wholesalers.
  • Facility to order product with different combinations of size and color.
  • Preview the product with Swatch (thumbnail picture of color pattern) when clicked on it for each color. (Refer figure 1).
  • Shipping options to ship order “Now” or within “Given Time Range” (refer figure 2).


  • Account authorization by Administrator from backend after receiving registration request from Wholesaler using Sign Up form.
  • Facility define product as Sample or Available to order by authorized Wholesalers.
  • Custom fields to add MSRP, Online Wholesale Price and % of discount.
  • Facility to add main product and different combinations of each color and size along with color code, swatch (thumbnail picture of color pattern) and preview image for each color when clicked on color swatch (refer figure 1).

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