CBL Fine Art

Industry: Ecommerce
Solution: Zen Cart Development

The Project

Our client CBL Fine Arts based in New Jersey is a leading Gift shop offering handcrafted jewelry, artisan-crafted ceramics, hand-blown glass, original and graphic art, extraordinary tableware, handbags, furniture, Judaica and decorative accessories created by well-known artists. The Client wanted us to develop an online e-commerce store for CBL so as to expand its services beyond New Jersey.

The Challenge

  • All data, which the client was already running since a long time had to be migrated from Yahoo Store – to the new website.
  • The client wanted very specific shipping charges to be applied, which was a challenge since it was not possible with Zen Cart’s built in functionality or readymade add on.
  • The website allows purchasing Gift Certificates online.
  • Allows sharing of Gift Certificates with other users on website or friends and redemption of Gift certificates.


  • To create a website design where the theme matches with existing Yahoo Store, so as to uphold familiarity for regular users and maintain user experience.
  • Imported data from existing website by crawling existing website as data backup was not available from Yahoo Store.
  • To allow easy managing of Gift Registry on website.


  • Imported designing materials and products from client's existing website at Yahoo Small Business website.
  • Seamless user interface for users to browse website by Artist, Occasion or price.
  • Defined custom shipping rules.
  • Integrated custom code for calculating shipping rates based on Zip Code range and price set up by administrator on the website admin area.
  • Online Gift Certificates were configured with Zen Cart for use in the website.
  • Website offers online products selling with Gift Vouchers, Gift Registry

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