Just about every day there is a new web design trend that becomes a hot topic of discussion. But many of these trends are just a rehash of past trends. To put it simply, – Old wine in a new Bottle. Having said that; there are some trends that look like they are here for the long haul!
Here are a few trends that seem to be changing the landscape of web design.
- Web design has gone Mobile
The web has gone mobile. You can now access websites through your hand held devices. This had led to a new trend amongst businesses – they want their website design to be mobile friendly. Website designers now have a new challenge – make mobile compatible websites. The design of the website must be such that it fits within the dimension of the mobile screens and also makes full use of the inherent functionality of the mobile phones. Most websites these days have a mobile twin; the twin offers the same information and visual elements, but they have been designed to fit the requirements of the mobile device.
- Focus is on substance
The days of visuals holding centre-stage are over. ‘Substance’ is the new buzz word. If your website doesn’t have substance; it’s going to fall by the wayside, irrespective of its visual appeal. This is one trend that has changed the way website designers approach their projects. The focus is now on the content, message, usability and improving the shopping experience. Website owners don’t mind a design that in some ways fails to impress, but they will definitely hit the roof if their website falters in the ‘substance’ aspect.
- SEO has become even more Important
This has happened through a natural course of events. As the competition gets tougher on the World Wide Web, designers are giving even more importance to a search engine friendly design. Their objective is to ensure that their design is configured to make the best use of the various tools of search engine optimization. There is a strong trend veering towards keyword based navigation and with the various changes in Google algorithm, the quality of content assumes more importance than the design element.
These are three trends that have led to a churning in the world of website design. What’s more, these are the kind of trends that have added a whole new dimension to the world of website design and in many ways changed it for the better.
