The content management system (CMS) of any large enterprise must be aligned with its internal organization, which includes its different departments, hierarchy and the existing relationships between the various hierarchies and department. Adding SEO to this mix raises the stakes for ensuring that the CMS website is not only optimized but also performs its functions in an exceptional manner.
There are plenty of tips and tricks that are used by SEO experts to ensure that the CMS website of large enterprises is fully optimized, especially when new content is continuously being generated. But, tips and tricks can only take you so far, what is needed is making use of SEO best practices that are future proofed and can stand the large enterprise in good stead over a long period of time.
Let’s take a look at some of the best approaches to SEO.
The Score Sheet Approach
The score sheet helps you keep a track of all the specific requisites of CMS specific SEO that have been determined keeping in mind the individual realities of the large enterprise who’s SEO you are working on. This score sheet can include criteria such as Meta description of less than 155 characters; unique headlines, image captions, headlines integrated with keywords, descriptive keyword for image file names and many more. The criteria can be divided into ‘required’ and ‘recommended’; after drawing up the SEO score sheet, the SEO team needs to ensure that the content management system is integrated with the recommended and required criteria and that they score the performance of the various criteria regularly.
The Overall Approach
The CMS website of a large enterprise makes available exhaustive content to its users. So, it makes sense to identify the various site wide factors that can play an important role in optimizing the site. Take for example the case of using a W3C compliant code. If the SEO team can ensure that the website pages are W3C XHTML standards compliant, it will mean simpler parsing for search engines and ensure more readability and crawlability of the content. Another factor that has an effect on SEO is the site map. By implementing a website sitemap, you can make it easier for the search engine to index every page with the help of just one link. Yet another important factor that creates the necessary SEO impact is Google Site Maps. SEO optimization of any website, CMS or otherwise, is all about increasing the likelihood of the website being indexed by search engines, and Google Site maps do this with aplomb.
The Rel-canonical Approach
Cross domain canonicalization will help your SEO efforts like nothing else can and for this you will need to make use of rel canonical. When you are given charge of optimizing any CMS for large businesses, it’s of paramount importance that the content of the site is actively optimized for SEO and this is only possible if you have put in place a system that is a bulwark against all future changes or implementations that will take place on the CMS website. This safeguard is provided by adding rel canonical as well as 301 redirect fields on each page of the website.
