Google PageRank, also called Google PR, which is Google’s criteria for measuring the importance of web pages, is a hot debate among the online fraternity. Well, any online business owner may tend to get into every intricacy of his online campaign and dig out favorable and unfavorable sides to it. Now, the moment he notices Google PR toolbar and the page ranking, he is likely to get hold of his SEO marketer and asks questions concerning low rankings. We all know Google reigns supremely and so getting worried on what Google thinks about your page is ok, but then weighing your marketing status entirely on that basis is enough to mislead you.
First, it’s important that you understand what are Google’s parameters for marking importance of your page. It’s essentially a link analysis algorithm totaling how many times has a given page been backlinked and is updated more or less every three months considering only the incoming links for that much period. But, if that was all, anyone could have gone generating more and more backlinks and would have got the highest page rank…then where the trickiness is? Google has fixed the criterion of what it feels as important and unimportant incoming links to a page. Thus, if you think to enter the mess of buying links, not only that you are adopting unethical means but you may not get what you wanted from it as you essentially needed quality links related to specific keywords. PageRank is in no way a pointer of your content quality, site age, and overall backlinks, which are essentially an SEO campaign’s ingredients.
If you think your SEO is weak just because your PR is low and make up your mind to chase it around, your SEO campaign may get screwed up. Search engine optimization is all about search engine rankings and higher traffics. The process of course involves link building to serve the purpose, but don’t forget that the marketing objective of gaining traffic needs the focus on where your specific keywords put you up in the Google’s search results and how much visitors your site gets by it. How would you entirely link the flow of visitors to your page with just two or three months of backlink proportion, and that too of a qualitative nature, determining a rank? I mean incoming link magnitude as indicated by Google PR, is relatively very minimally proportioning with a visitor index. In simple words, a higher page rank does not directly mean high search engine rankings. It’s just a bit of it. It’s definitely not worth channelizing your SEO efforts into page ranking at the expense of majorly impacting search engine ranking building efforts such as those of joining directories, blog and article postings, forum participations, or joining online communities.
With this, we reach a bottom line that it’s better just to observe PageRank. If it’s higher, credit it to the vigorous SEO campaign as good SEO performance can definitely bring that about. But if not so, expedite the SEO process with its core components.
