New websites always face an issue with regards to getting a higher ranking quickly on Google’s search engine results pages (SERPs). The best way ahead is to check whether the website is search engine friendly and adheres to Google’s SEO guidelines. This can be determined by verifying how well the website’s structure and content responds to Google’s algorithm and how straightforward it is for Google to crawl and index individual pages of your website. In this blog, I have listed some strategies which will help your new website rank higher on Google.
Implement Search Engine Friendly Navigation
Verify if you website’s navigation structure is search engine friendly. You need to ensure that Google can find and simultaneously index all the pages of your website. There are many tools available online that will simulate a search engine spider and determine if all the links can be found and indexed. If you discover any problems, you need to redo your website navigation and internal linking. Problems with these may affect your SEO and could reduce traffic to your website.
Avoid Frame Based Web Design
Frame based web design is now passé. Therefore, its best to avoid this style of design as it causes usability and accessibility issues. Frame based websites normally struggle to achieve decent Google ranking compared to sites without frames. Even SEO Expert will also agree that creating frame based websites can lead to ranking issues. For example, the page content frame could get indexed as a totally different page to the navigation frame, which actually is an SEO disaster.
Avoid Stuffing Your Content With Excessive Keywords
Frankly speaking, excessively stuffing your new website with keywords will not help you at all in obtaining a better ranking. Contrarily, your website faces the risk of being banned by Google. The optimal keyword density should be kept between 2-3% and ideally should not exceed 6%.
Always Write Quality Content
Content is still king on the Internet, despite the advent of social media such as Facebook, YouTube, and Twitter. By writing quality, useful, and original content, your website will rank much higher in Google. One of the ways that search engines determine the quality of content on a webpage is by assessing the time that users spend on each page. Additionally, avoid duplicating content from another website as Google can penalize your website ranking severely.
Implement a Google Sitemap
It is advisable to implement a Google sitemap on your website. This strategy will help Google in indexing your website based on the information you have provided in the map for every single page that comprises your website. With the help of a XML Sitemap, you will be able to inform Google how important each webpage is based on a score from 0.0 to 1.0. A score of 0.0 will indicate that a web page is not important and 1.0 indicates that the page is most important.
To conclude, these are just a few strategies that you can utilize to help your new website rank higher on your Google SERPs. You can also contact a professional SEO consultant or an experienced SEO company to assist you in ranking your website better on Google and other search engines. With a little perseverance, you will be able to locate a competent and professional SEO company for your new website.
