Landing page is the most crucial page and building it with utmost perfection and precision must be the high priority for any designer. This is due to the fact that it is the landing page that has the potential of converting the visitors into customers. A landing page is the page that is viewed by the visitor and hence it should be attractive enough to sustain their interest in the website.

Content’s relevancy is the crucial ingredient for building a landing page. The content on the page should be precise and to the point. In fact, it should be such that it makes the visitor to press the buy button. Crisp content serves as the best tool for the PPC Campaigns, inbound links, and inbound advertising.

Landing page does not always have to be the home page though it is true for several websites. If you are seeking to gain more customers or increase your traffic of the website then creating a page that has precise and required information on your product or service is necessary. In fact, there can be multiple landing pages highlighting each of the products or the services provided by your company.

Functionality of the page must be give due importance as the visitor’s judges about the company’s professionalism and credibility on the basis of the website design and functionality.

The call to action must be very convincing on the landing page. Make sure that either sign-up form or buy now button is so strikingly visible that it compels the visitor to press it.

Add freebies or other incentive on the landing pages as it attracts the visitor to sign up. You can also support your offer by mentioning the advantages of striking a deal with you. To add sugar icing on the cake, you can include some testimonials as well on the page.

Most of all, you must try to make the landing page as simple and clear as possible. Hyping it up with all the flashy moving figures might amuse the visitor once but will not compel them to buy. Also after certain period of time those flashy things will start looking very gross on the website as well.

Following these points will surely help you to get greater ratio of conversion. All the best!

If you enjoy the blog post, you may also subscribe to RSS feed for daily updates in your reader. Thanks for visiting ! Socialize with us on Twitter and Linkedin and Facebook.

Share and Enjoy

SEO has evolved to be one of the most crucial fields in this dotcom world. It is a field with high dynamism as the search engines are introducing various new tools and means every now and then to upgrade their technology and provide the online users with far better control over their searches. However if you are new to the field of SEO then it is better to start off by clarifying certain popular misconceptions associated with it.

Misconception no.1: Generally, people believe that if they get more traffic to their websites that means they will get higher ranks on the search engines but this is not true. Your site is ranked higher on the search engines only if your site having quality back links and SEO friendly website structure. The search engines find the number of the websites that are linking to your website. This shows the popularity of your website. You can read important search engine optimization techniques posted earlier.

Misconception no.2: Promotion of only home page is another popular misconception that SEO fresher have. It is necessary to promote all the web pages for better ranking on the search engines.

Misconception no.3: Just getting more sites to link you for gaining high page ranks on search engine. Obtaining inbound links is very essential as it can not only provide you with higher ranks but will also provide you with better and relevant traffic. Therefore, make sure that the link to your website comes from good and relevant websites.

Misconception no.4: Your website ranked no. 1 but with not an appropriate keyword, yet it is good for you as you got it ranked on first position. This is the biggest mistake that you can ever make. If your website is not listed for correct or appropriate keyword then the 1st rank on any other keyword is equivalent to having no good rank as you will not get relevant business through it. So target appropriate keywords.

Misconception no.5: many a times the SEO fresher thinks that filling up Meta keywords tag is enough, but this is not true. The Meta keywords tag does not have much of impact on the search engines and therefore it will not aid in attaining higher page ranks on search engines.

If you enjoy the blog post, you may also subscribe to RSS feed for daily updates in your reader. Thanks for visiting ! Socialize with us on Twitter and Linkedin and Facebook.

Share and Enjoy

Google Internet Stats tool brings together the latest industry facts and insights. Google Internet Stats is a “Structured Search” effort of Google by collecting the data from a number of third party sources covering a range of topics from macroscopic economic and media trends to how consumer behaviors and technology that get change over time.

Currently this offering is for Uk Centric data but may be include large data in the future. Once the more feature is added, this tool may become one of the popular tools in the year of 2009..

If you enjoy the blog post, you may also subscribe to RSS feed for daily updates in your reader. Thanks for visiting ! Socialize with us on Twitter and Linkedin and Facebook.

Share and Enjoy