Google has come up with latest feather in its cap by inserting social websites/ networks features into websites of all types.

This feature is known as Google friend connect which is developed with Open social initiative. Blogging and feedback forms are two of the many social features that have become live without having the need to write the code. According to Mussie Shore product manager with Google told in google blog, website owners are welcoming this feature but finding it difficult to add the social features to their websites.

Friend connect is the latest and technologically advanced feature announced by big and famous internet companies that enables its visitors to observe their friend’s activities carried out in other social websites. It would help in breaking down the barriers that separate one web community from the other; this movement is popularly known as ‘Data portability’.

MySpace website recently announced that its data will be available in such a manner that its users can share their profiles with Yahoo and EBay sites.

Facebook has also announced the launch of Facebook connect which is an extension of its API. Members can show their identities to third-party sites with its usage.

Companies’ announcements indicate that data portability is slowly catching up where there is coalition of different social websites based on common standards. All the three companies have taken this initiative independently.

Google’s friend connect is an extension of social features of web 2.0 phenomenon, build on the standards of OpenID, Oauth and OpenSocial.

David Glazer who is the director of engineering at Google says that Google friend connect integrates the long list of social websites and help them become more social. Many websites neither are not social ones nor want to be a part of social networks yet this feature facilitate them to communicate with each other.

Google promises the site owners that friend connect service would make their web content more appealing and increase the visitor base. If they spend more time on a website it would definitely generate more dollars!

Those using MySpace’s data availability can publish their activities on friend connect websites through their social networks. It is being expected that many more application apart from the ready-made ones including posts and ratings will be available via Open Social developer communities.

Google has started registration of site owners for friend connect waiting list. They are aiming towards bringing more sites into this program and take required feedback from the users, website developers and website owners that are participating.

Getting the highest ranking in the search engines is the primary aim of every website. This goal is achieved by effective search engine optimization of the websites. Here comes the importance of seo service providers, usually they are professionally skilled people who perform seo activities on your website making your site rank higher and visible in major search engines. Every site owner desires quality service that gives worth to their money. Therefore before taking the decision one should clear all doubts and do the relevant research of the short listed seo service provider company. There are certain points that need to be addressed and considered before hiring the service provider.

• Many seo service providers claim to give you top position in major search engines like Google, msn and yahoo. But it’s the search engine that indexes the website and gives ranking, so the provider should instead give a tentative estimate of your position in the search engines.
• Look out for a SEO company that has a track record of satisfied customers. Ask them for a proven track record of their successful ventures. Study the past client’s websites and take note of the keyword usage. It should be simple and that which are commonly used by visitors.
• The seo service provider in question should have a proper office address. Sometimes only a single person executes all work creating difficulties. An office signifies that the company has a team of seo professionals who can give enough time to your company’s assignment.
• Take note that the service providers does not uses Black-hat technique for search engine optimization as it results in your websites being thrown out off the search engine lists! They should use White-hat techniques.
• Conduct a clever research to see where the service provider themselves rank in the search engine. Type in some of their keywords and observe the results. If they rank high then they can be considered worth. But if the company is new, Google might take some time to decide it’s indexing.

These are few guidelines that one can follow or take care of while making a choice of seo service provider for their company.

Outsourcing website designing services is gaining popularity especially in western countries where the web application development costs a lot. India has emerged as the most successful hub for outsourcing various web application services. Hundreds of web design companies in India offer quality web solutions apart from being cost effective. The web design companies also meet up the global quality standards making it appealing for the western countries. Apart from web designing, web application development has seen a steep rise in recent times. Certain guidelines are to be taken care of before outsourcing web application development services.

Web agencies across the work prefer Indian web design outsourcing companies because of many advantages like highly skilled English speaking man power, reducing the overall cost of hiring employees locally, fast turnaround time, quality work, time zone advantage, etc… Here the cost for chasing technology is saved as well as IT management burden is minimized and the customers get access to quality services.

As far as web application development is concerned the service buyer should be crystal clear about the scope of web application before getting it outsourced. It is advisable to have knowledge about your competitor’s website. Take note of the good and bad points in their website, this would give you guidelines what features to include in your site so that you can overtake the competitor. Before starting the procedures clear all the facts and figures and documents so that no problem is created in future. Once the time duration and scope of work for web application development process is developed, avoid pushing it or hurrying it for marketing purposes. This could lead the quality to suffer.

After developing the web design, carry out the quality testing of the application with different parameters. This step is extremely important in the competitive market of today. Follow strict quality checks and standards to achieve world class web application.

Website designing might seem to be not so difficult task but making it a success in the world of internet requires some basic points to follow. Apart from being optimized properly, its template layout design is equally important. The website has to be functional enough where the site visitor can surf through the web pages with ease. Proper links should be assigned in the web page.

Navigation is an essential aspect of a well-designed website. Easy access to the web content even if there are hundreds of pages in the site would save time and energy of the user. Allotment of navigation links and tabs are useful in this regard. Generally navigation links are provided by keeping the tabs either on the top, bottom or bar at the sides of web pages. Sometimes web sites contain multiple sub-directories, in such instances drop down navigation menu of sub-directories can be a good option. Provision of tools that have links to different pages of a website as most, visited, most popular, etc also helps in navigation of the site.

Websites that are popular and successful have a common trait that they have provided important tools at their site making it feature rich. If you post articles on your site, add features like add comment, email to a friend, tag them, etc. These tools have to be placed in appropriate location making sense and increasing the visibility appeal of the website.

A website that takes much time to load is a major turn off for the visitor. Avoid using excess usage of flash as it takes time to download. HTML and CSS are better options for coding structure. They facilitate faster loading of the sites.

The above mentioned points help in improving functionality of a website, therefore apart from the designing part such things also requires attention.

Your web site is nothing but main junction of your offline company. Hence, it is very important to create good web design which attracts your targeted market customers to get maximum number of visitors. Here only number of visitor is not important but you have to take care of number of sells also. Main thing you have to take care is navigation; make sure that you have clear direction on the navigation of your website. The navigation menu should be well formed and have clear vision of each product. It must be concise so that visitor can understand the flow of your site to navigate around your site without any confusion.