With the explosion of Smartphones, Tablets and mobile application development in the industry today, it’s become essential to contemplate not just what content you must put on your website, but also, whether your website is accessible to users from any browser or any medium.
More often than not, people access internet from their Smartphones to find various products and services. In this scenario, you don’t want to miss out on all that traffic right? The trouble lies in the fact that your gorgeous website (which burnt a hole in your wallet), only looks gorgeous on the desktop or Laptop. When viewed from the relatively small, if not tiny, phone screens, it looks nothing like its original self. In fact it is a confusing disaster.
Is it really so much money gone down the drain? Do you have a handicap? Don’t get alarmed! There’s still some hope! Your website needs some quick fixes. It has to be optimized for mobiles. Now since Android has the maximum share of the market and is Open Source, the trouble is that there is no standard size for their screens.
For this reason companies have to adopt a strategy to understand and identify the methodology they must adopt to sell their products and services.
Here is the most popular ways to do this are:
Mobile Website Design: In this method you actually build another website that is exclusively handset-friendly. It goes along with your standard website. The thing with this is that your standard version caters to the bigger screen audience and this one aids the small screen ones. The advantage of using a Mobile website would be that it would identify which kind of browser is it and modify its look accordingly to give users the best experience.
The aim here is not to reinvent the wheel but to make it a little more effective with the device in mind. It is also not so expensive an option because the design is already made. All you have to do is basically get the things to work better on a hand-held. So your mobile version of the website will basically have more or less the same look but a different feel. It will function better even with a smaller screen.
The downsides of this option could be that it can get really slow in loading due to heavy files and downloading type.
Responsive Web designing tools: There are certain tools available in the online market that analyse your website and then develop a version compatible for Smartphones. The advantage of using these web designing tools would be that you will not have to go through the rigmarole of building a new site all together.
Responsive web design is a fresher approach, enabling a website to adjust to a viewer’s device based on platform, screen size and orientation. People love using this method because it is intuitive in the true sense. When the user shifts from a laptop to an iPad or Smartphone, the website, by itself changes to accommodate layout, image size and resolution.
Undoubtedly people have this this approach because it’s basically like catering for all future transitions right at the beginning. Once you have done this, the rest is taken care of by your website itself. Amazing! Isn’t it!
The essential problem lies in the fact that a tablet or a Smartphone will always have a relatively smaller screen. However, on a standard webpage a certain amount of content is displayed which is in any case way more than that which can be viewed from a teeny tiny phone screen. So you have to identify the things that you want to display on the home screen while viewing from a phone and how convenient can you make the navigation for the users from there.