• Emerging Mobile App Trends 2013 – Spreading like the Clap!

    Mobile development techniques are constantly treading the path of innovation. And while our goal is to create the best possible quality of user experience on a mobile device, there is however no contention on the fact that ‘native application development is the way forward’.

    But the problem arises in our persistent endeavor to target all the 4 platforms – iOS, Android, Windows and Blackberry in the highly competitive world of BYOD (Bring-your-own-device). Since this calls for individual platform-specific development kits and APIs, it is critical for organizations to deliver effectively without the risk of escalating budget.


    Emerging Mobile App Trends 2013

    Evade the Wrong Approach to Mobile Development

    It is very important at this stage to steer off the wrong approach to mobile development as many organizations are seen engaging a dedicated app development team for each platform. Not only does that escalate budget, but will inevitably end in duplication of efforts as well – with all the teams developing the same services and features in parallel.

    So in an eventuality of one application development project failing, it naturally quadruples the chances of four projects failing simultaneously as well. Moreover, with dedicated projects supporting different platforms; enhancing features and fixing bugs becomes gradually unsustainable in the long run.

    Get ready to Embrace the Latest Trend in Mobile Development

    As progressive organizations get together to counter the fallouts of the inaccurate, fragmented-by-platform approach followed in mobile development process by adopting a feature-based approach; it is seen that deviations and dissimilarities between platforms matters mainly as UI development issues come into focus.

    This evolving approach is popularly known as the Y-shaped development method because the development stream visibly represents the letter Y rather than a cluster of independent columns or silos. So, what actually is the Y-Methodology?

    # Y-Methodology

    This is a Y-shaped delivery method that helps teams align on the basis of features rather than along platform. The USP of this method is that by aligning teams across a feature without restricting your teams to just work on the mobile front end, results in one team efficiently developing a feature from end-to-end rather than four individual teams duplicating efforts for diverse platforms.

    Not only will this innovative approach to mobile application development save time and money, but will also make feature enhancements and long-term maintenance of the applications more manageable. Therefore, it is imperative that organizations start mulling disintegration of the silos and take a more streamlined, feature-based approach to lean mobile development. Because, at the end it is all about focusing on features, delivering features and learning from that feature delivery.

    # Platform-specific Security

    While creating ‘secure’ applications hold utmost priority in mobile application development, it is equally important for a mobile developer to realize the security capabilities of the specific development platform or platforms.

    While some organizations engage in shortcuts like building mobile applications (using HTML5 and JavaScript) and deploying the same application on different clients – either those running Apple iOS or Google’s Android operating system; some are committed to developing native versions of mobile applications for popular platforms – ushering the need for mobile app developers to have a clear understanding of the security capabilities of each of those platforms.

    This is of immense importance because a mobile app developer can make better design and coding decisions only, if he/she understands how a given platform behaves from a security perspective. Therefore, mobile developers should be well acquainted with aspect like Data Storage i.e. how a certain platform store data on the device or in what formats are they available, and how they can be secured from malicious applications on the device.

    Mobile developers should also be well-informed about Cryptographic Services so as to understand what capabilities the platform provides for utilizing both platform-specific cryptographic services and industry-standard cryptographic routines.

    It moreover calls for the need to understand Network communication i.e. how the platform will allow applications to communicate securely over the network, and also to find the platform-specific ways allowing misconfigured communications to weaken security or increase risks.

    KNOW YOUR REQUIREMENT: Responsive Design Or Mobilized Sites Or Mobile App

    With latest reports of mobile phone sales crossing the 6.8 billion mark, and predictions of smartphones sales to surpass and double PC sales in 2014; it is important that you know the requirement of your target market so as to make the desired impact for a great mobile experience.

    Considering that there are three main approaches to providing information and interaction to mobile device users – Responsive web design, mobilized websites, and mobile apps – you have to choose what suits your requirements best. The advantage of the Responsive web design is that you do not have to maintain separate code bases or websites, as it consistently maintains the look-and-feel and the user experience on any platform – ensuring an overall good experience throughout.

    On the other hand, Mobilized websites (designed specifically for smartphone users) is perfect if your goal is restricted just to display and show content. So if you are an organization who has both desktop and mobilized websites, the code (likely to be present at the browser with a slightly different URL) may detect the user’s device, and automatically switch to the applicable site or offer a choice.

    However, if your organization’s goal is to showcase productivity tools, then your requirement is definitely to build an app. The USP of a Mobile App is that it resides on the device, and does not require Internet access to run (unless in certain cases). Also, Mobile app code is native code written or generated for each mobile platform (Android, iOS, Windows and Blackberry).


    This article is an endeavor to introduce and discuss some of the latest trends in mobile app development, which will help you take better decision in the development process of your mobile apps in the coming days. Do let us know how it has helped you and we promise you to keep you updated on the same.