No one can beat Apple Inc. when it comes to implementing its marketing strategy for creating the right buzz. In an invitation sent to the media by Apple with the words inscribed “We still have a lot to cover.” the tech giant clearly makes its intent official that you ought to keep anticipating the ‘list’ of Apple products waiting to be launched. Yes, we do love to wait for an Apple innovation!
October 22, 10:00am PT
Yerba Buena Center for the Arts in San Francisco
Apple as expected never fails to deliver, nor disappoints its millions of fans who anticipate a great product from them every time. Introducing iPad Air, a 7.5mm thin tablet weighing only 1 (one) pound – a prolific innovation from the house of Apple; now tagged as the lightest full-size tablet in market.
iPad Air: Designed to be Lean and Mean
What does Apple mean when it says, ‘The best design is the one you hardly notice’? Well, there is a lot of depth in the thought. Jony Ivy, Sr. VP (Design) at Apple elaborates that content should be the focus of your experience. And everything else – even the device itself should take the role of a ‘conduit’ to the experience.
The iPad Air has been designed with a purpose concentrating on:
- How will you hold it?
- What you will do with it?
- Where will you take it?
The new iPad Air design brings about a 24 percent reduction in volume than the iPad 2. In fact, they have drastically reduced fractions of millimeters of many components so as to arrive at this thinner and lighter iPad. Every knowledge to create unibody devices has been implemented so as to derive a more refined process that is precise and material-efficient. This has resulted in an iPad Air that is amazingly easy to hold and carry.
Stunning RETINA DISPLAY
The screen-size in iPad Air remains the same at 9.7-inch Retina Display with 2048 x 1536 pixel resolution. This in fact is the first major redesign of Apple’s flagship tablet device since the iPad 2 was released in 2011. However, what makes it irresistible is the stunning Retina display. With thinner bezels on the sides of the display and a narrower width overall, iPad Air is nonetheless the perfect embodiment for a dramatic effect.
Pic: The Stunning Retina display in the new iPad Air (image: Apple.com)
Touch-rejection algorithm is the new feature in iPad Air that works intelligently with the software by recognizing if your thumb is simply resting on the display while you’re holding it or if you’re intentionally interacting with the Multi-Touch screen. This in fact is an ideal instance to showcase how Apple’s hardware and software are designed in unison to work together to usher the best user experience possible.
Designed to POWER
The amazingly thin iPad Air however comes power-packed with the new A7 chip and the M7 coprocessor. The powerful and efficient A7 chip brings 64-bit desktop-class architecture to iPad, it makes iPad Air up to 2x faster than the previous generation in both CPU and graphics performance. This helps it to deliver incredible power and performance even in a 1-pound device.
On the other hand, the M7 coprocessor helps measure the motion of iPad Air by collecting data from the gyroscope, accelerometer, and compass. Moreover, it divests work from the A7 chip, gathering motion information from iPad Air so apps can adapt their functions, thus saving energy – adding to great battery life.
HARDWARE & SOFTWARE: Designed to work in Harmony
The iOS 7 in iPad Air is optimized to include attentive choices so as to take advantage of the iPad experience. For instance, you can find the shutter button in the Camera app on the side of the screen rather than at the bottom – this is because that’s the area where your thumb is usually placed when you’re holding an iPad. Similarly, you can find the Control Center panel in an easy-to-read horizontal orientation.
FEATURES: iPad Air
Even though the iPad Air comes with reduced bezels on the sides of the device to accommodate the reduced display width of the device, the size of the stunning Retina display is exactly the same. With a 2048-by-1536 resolution and over 3.1 million pixels, photos and videos pop with detail and text looks razor sharp. Pixels are unnoticeable. So all you see is what you want to see.
High performance, low battery
While the new A7 Chip brings in to twice the CPU speed and graphics performance for everything you do, the M7 coprocessor is more efficient and saves power – providing up to 10 hours of battery life. So, in spite of being 20 percent thinner and up to twice as fast as the iPad 2, it still delivers the same incredible 10-hour battery life.
Pic: The A7 Chip finds it place of prominence in iPad Air (Image credit: Apple.com)
Ultrafast wireless in the new iPad Air allows you to access anything from the most recent to your most favorite app, book, or movie. You can also access next FaceTime call or iMessage conveniently through wireless.
With dual-band (2.4GHz and 5GHz) 802.11n Wi-Fi and MIMO, download speeds can accelerate to 300 Mbps, which is double the data rate of iPad 2. Thereby, in the eventuality of downloading a movie, sharing photos or documents with AirDrop, all you need to do is just browse the web and find your connection even faster than before.
Moreover, the new iPad Air comes loaded with great built-in apps that are great application for both work and play. Besides apps for checking your email, talking over FaceTime, or consulting Siri, the iPad Air now comes with free built apps – iMovie, iPhoto, Pages, GarageBand, Keynote and Numbers.
While the FaceTime camera on the front includes “larger pixels” and a backside-illuminated sensor for better image quality, the 5-megapixel iSight camera is adept of shooting 1080p video. Moreover, the iPad Air will sport dual microphones as well.
Thriving the Competition: iPad Air vs. Nexus, Kindle and the rest
Apple Inc’s most recent financial release revealed that its iPad range accounted for sales of $25.8bn in the nine months leading up to July, which is about 19% of its revenue for the period. While the firm had sold more than 170 million iPads, its growth in unit sales has taken a dive since it is facing stiff competition from rivals as well as within for cheaper versions – the iPad Mini and iPad 2.
Analyst firm Gartner has reported that Apple’s iOS operating system accounted for 53.9 percent of total tablet devices shipped in 2012. Recently, it has predicted 48.6 percent market share for Apple against 49.6 percent share for Android the year 2014.
However, Apple sustains the competition as an iOS device is known to generate around three to four times as much app revenue through Apple’s App Store as an Android device through Google Play. As Apple’s chief executive Tim Cook notes, “There were now 475,000 apps designed for iPads available through its online marketplace”.
iPad Air to be available in 41 countries on November 1st – Including China
The iPad Air will go on sale as usual on Friday, November 1 at Apple retail stores in 41 countries and territories worldwide. The highlight of this launch is that for the first time China has found itself in the 1st edition of an iOS device release. This is indeed a great indication of Apple’s interest in the dominance of emerging markets for its devices.
Pricing: IPad Air starts at $499
The iPad Air will be available in 2 colors options – silver and space grey, starting at $499 from November 1, 2013. You may even avail an LTE (Wireless + Cellular) version to be available starting at $629. Apple is also keeping the previous-generation iPad 2 in the lineup for $399. All of the new iPads will be shipping with the new iOS 7.
Are you ready to order your iPad Air?