Magento is an open source platform for eCommerce shopping cart design and development. Magento is popularly used by a wide variety of businesses irrespective of their size. It can be customized easily and offers users the benefit of innumerable features that help improve the online shopping experience for users.
Magento also facilitates the integration of a Google Analytics account in your online shopping store. You don’t have to waste valuable time coding your web pages to get the benefit of Google Analytics. Now, it is as simple as pressing a button. All you need to do is go to the admin section, turn it on, and Voila! – Google Analytics Begins to Hum.
Here are the 5 Steps that will help you configure Analytics in Magento
- Step 1: Log In
The first step is logging into the Magento Admin Panel. Once you are there, choose ‘Configuration’ that you will find under the drop down menu for ‘System’. - Step 2: Selection
Once you are in the section labeled ‘Configuration’, you need to choose ‘Google API’. This can be found in the menu on the left of your screen, under the label ‘Sales’. - Step 3: Add Google Features
Once you are in the sales section, you need to choose the various Google features that you want for your Magento store. The feature right at the top will be Google Analytics. - Step 4: Entering your A/C number
Click on the Google Analytics tab and enabled by using the dropdown menu. Once this is done, you need to enter the unique Google Analytics account number. - Step 5: Final Step
You have reached the end. All you now need to do is click on the tab labeled ‘Save Config’, that you will see on the top right. This is it. You have now set up a Magento Google Analytics Account.
But remember, this is just the beginning. Once done, you will have to set your goals, objectives and conversion tracking. After all, you need to know how your website is doing don’t you?
