The latest buzz in the world of internet of Google Chrome OS has been taken over by the merger agreement of Yahoo! and Microsoft. The news came in as a big bolt of thunder to many as it is definitely a major decision on the part of both giant companies. However, only time will show the impact of the merging of these two search engine giants. Of what has been clarified by the news is that Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.

This combination is highly complementary for both the companies and it will include and support each other’s strengths and weaknesses. The advertisers will benefit through Microsoft’s competitive search platforms and the users will benefit from the increased innovation and efficiency across the internet. Yahoo!’s center of attention will be to provide its customers with great experience of web surfing and using of the several web products. The merger will make the search much quicker for the users.

The agreement is signed for the period of a decade and this will enable Microsoft a legal license to Yahoo!’s core search technologies and it will include Yahoo! in its existing web search platforms. The merger nonetheless does not include other web products such as email, instant messaging, display advertising, web products, and other aspects of the company.

Google's VP Marissa Mayer had few words about Microsoft - Yahoo partnership "The search deal may harm the competition in the search market as well as the consumers."

She also added that some groups within Google are also studying in regards to the impact of this deal on search industry and consumers.

Microsoft - Yahoo partnership deal would provide more innovative and intelligent search technology for delivering better and improved result to advertiser, publisher, and consumers. It will also give healthy competition to Google as it is a major player in the search industry.

There are some questions raising after this deal that which search engine will dominate in search industry ? as Microsoft and Yahoo both have total 28% searches as compared to Google which has 65% searches among worldwide.

Hence, this merger is probably the two edged sword in the world of internet as it is beneficial for the companies as well as the users and the advertisers on these search engines. This partnership definitely holds great future to the overall business on internet and become a rising threat for the dominating Google.

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Marketing is one of the most challenging fields today as there is a continuous rise in the number of competitors. All companies and businesses are established to make profit and this can be done only if there is a strong advertising and marketing support. However, there are several essential habits that a marketer needs to imbibe for becoming a successful marketer.

1. Keeping it downright simple is the key to become a good marketer. This is crucial as you need to make the prospective buyers understand about the product or services. Breaking up your ideas into the small portions and in a simple way will enable the client to understand you in a better way. Hence simplify your thoughts by dividing it into several informative pieces.
2. Gone are the times when you write long articles and white papers for marketing. No one has too much of time to bother to read it. Make your writing short and to the point also never forget to provide relevant link with it and hence achieve the success that you dream of.
3. Avoid the mistake of stuffing too much into one. This can prove to be very hazardous as for many people it might get very confusing. Talking on one topic and sticking to it is better as it will improve your focus on it and it will also enable you discuss on it at length.
4. Come out of the habit of making your blog very beautiful. It is of no use if the blog is all attractive but carries poor content. Hence, make sure that the blog is enough attractive to not to repulse the visitor but the primary focus must be on the information that you provide.
5. Try to have a conversationalist by making the blog in a friendly tone that seems to be talking to the visitors and engaging enough for the reader. This will make the visitors feel comfortable and come to your blog much often.
6. Never be scared of the mistakes you make. In fact, the modern mantra is ‘fail faster’ though it sounds weird but if you make casual mistakes it is well received by people with suggestions and pointing you toward certain mistakes. Hence, this will enable you to gain more popularity.

Bearing these points in mind will always be very helpful and hence make sure you follow these habits the sooner you imbibe it the better and faster success you will receive in marketing.

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General Electric is one of the most well known companies and recently it claims of an achievement that is ground breaking in the field of technology. GE has come up with CD’s that have digital storage which will be equivalent to 100 DVDs. However, the product is still under making but has been a laboratory success so far. The company is meanwhile striving hard to produce the disc at lower cost so that they can be used by commercial world, the company is also working at it process of production so that it can be produced in mass communication.

This technological advancement is through the holographic storage. Holography is basically an optical process that has got immense storage capacity including the three dimensional images as well as digital data. It is the same technology that is used int eh DVDs. Blu-ray technology is the new technology for making CDs with greater storage capacity and is used for making DVDs as well.

The G.E researchers have made use of these holograms for making this one of kind storage DVD. They have used a different approach for producing these special discs. They have made less complex and small holograms for producing this ultimate storage discs. This method is called a micro-holographic storage. One of the challenges faced by the researchers is the way in which they can make enough reflection of light from the small holograms so that their data can be read and retrieved. The team has found a solution for it in the recent pas t through which the reflective power of the holograms has increased by 200 times and is readable by the Blu-ray machines.

The cost of these CDs is also one of the major point to be though about and GE feels that the product will be introduced by 2011 or 2012 and it should cost nearly 10 cents for one gigabyte. The CDs produced through, micro-holographic storage method will be able to store up to 500 gigabytes.

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The primary aim of getting your business online is to increase its visibility. A web presence helps in getting your business a global success but only if you make your website visible out of countless number of them flowing on the internet. Various processes and tactics are practiced by the website owners for getting more notability. SEM and SEO are the key components through which online success can be ensured and there are couples of steps and process attached with SEO. Geotagging is one such method of the SEM that can help immensely in increasing the popularity of your website in local result.

Geotagging is a process under which the specific geo-coordinates are linked with the web pages or other relevant content on the website. This has become a popular process especially with the onset of rise in the photo sharing websites. It is a process that enables the webmaster to insert the geographic coordinates in the web pages, images, or such similar media. This tool is helpful as it enables you to pinpoint the location of your business exactly on the maps.

Geotagging can be done through various methods, among those methods one is hCard micro-formats, and the other one is RDF. hCard permits to read the contact information such as addresses and phone numbers and hence, is very helpful to the user.

Here are examples of Geotag formats - (coordinates invisible on webpage) -

Here are examples of ICBM meta tag (defined by The Internet Engineering Task Force’s Geographic Registration of HTML working document, coordinates invisible on webpage)

MyGeoPosition offers geo-tags of your website for getting better rankings for localized search requests.

Geotags are supported by google, yahoo and other search engines for delivering local content with microformats. The visibility of the coordinates on the page can augment the convenience to the people looking for the same services and they can easily copy it directly into their GPS devices.

Hence, geotagging is a useful method in optimizing the website and must be used for gaining success in the online world.

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Companies and businesses are taking their web presence very seriously these days. The rise in the awareness about web analytics has led to the webmasters to focus on the various aspects of internet marketing. High bounce rate is one such area of concern for the internet marketing professionals and the webmasters as it can prove to be fatal for the online business. Bounce rate means the number of visitors who after logging in to the landing page does not surf other pages of the website. The high number of bouncers will result into bad online business for the website owner. Here are certain reasons responsible for the high bounce rate and avoiding them can minimize the bounce rate of your website.

Website Design

First and foremost reason is your website design. The website is meant to inform the audience about your products or services, therefore, make your website design presentable and easy to use. However, this does not mean that you put all the flashy stuff that would sore the eyes of the visitors. Make sure that the design of your website is simple and yet attractive. Too much of a flashy site will result into bouncing as it would be painful for the visitor to stay on your site for longer time. Web Design Company should take care of this.

Website Usability

Secondly, the usability also plays an important role for decreasing the bounce rate of your website. Make sure that your website has an easy to use interface with crystal clear content and professional design. This will definitely hold the attention of the viewer for a longer time.

Website Content

Another cause for high bounce rate could be the content of your website. The content of the website should be such that it imparts some fruitful information to the viewer. Also it must be curiosity arousing so that the viewer is eager to look at the other pages of the website as well.

Confusing Navigation

Difficult or complex website navigation can also be a reason for high bounce rate. It is better to have simple navigation of the site. In fact as it is rightly put by someone that the navigation of the site should be such that it leaves nothing for the viewer to think or guess.

Active X

There could be technical aspects also as a reason for bouncing such as having Active X on your webpage. This can be tedious for the viewers as they would have to first download certain plug-ins to view it. Generally, the viewers do not have too much of time for them to download flash or such similar plug-ins. Henceforth, be careful about the technical issues as well of the website to avoid addition of the bounce rate.

Selection of Keywords

Selection of the wrong keywords can also lead to high bounce rate. If you perform the marketing your website with wrong keywords, it is bound to be that your visitors will not get the expected information from your website and therefore move away from it. Your site also stands of high possibility of bouncing if it has title and the Meta description that is not aligned with the content of the web page. The search engines generally display the title and the Meta description in the organic search result.

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