On September 2, 2008 Google quietly launched a free Web browser called Chrome to take on its arch rival Microsoft which would, analysts claim, challenge the dominance of MS Internet Explorer, as well as the Firefox browser.

The use of Internet software and services is rapidly growing, and browsers are a universal gateway to the Internet. Browsers are also increasingly used as a gateway to Web on cell phones and other mobile devices. Google, analysts say, cannot let Microsoft’s dominant share of the browser market without a direct challenge. In a brief statement, Microsoft welcomed the new entrant but expressed confidence that people would prefer Explorer, which is on every Windows PC sold.

Advantages include an uncluttered, minimalist design and doing away with features such as menus and tool bar icons, in addition to several unique features, including quick response time, inbuilt flash player and easy navigation. One of its best features is that each tab runs separate process than the main browser process. In the situation of crashing of a single tab, the entire browser will not crash and the crashed site will show a sad face icon called a ‘sad tab’. In the Explorer and Firefox, the tabs are below the address bar but in Chrome they are above, allowing more space for to travel. All the websites (billions of them) have been indexed on Chrome. So if you type ‘a’ it will give suggestions like ‘search amazon’ and other sites starting with ‘a’. The homepage of Chrome sports a ‘speed dial’ feature that shows the 9 most visited web pages as screenshots.

In spite of its user friendly design and features, there are some disadvantages as well. For one thing, it cannot open *.tiff files and some image extensions. Some Java Scripts are not supported by it. Also, there is no button facility to download a pluggin. But all said and done, Chrome will prove to be the browser of choice as the user volume increases.

Nagging questions may arise on what procedures to employ to draw out a robust Internet marketing strategy.

A bulk of the initial process involves developing the modalities of the marketing strategy and making sure that we reach all of your employees whether or not having the Internet access. Following are the distinctive features of our strategy. Firstly, we aggregate links from corporate Intranet and other websites. Technical implementation is then but a matter of few days. The next stage is intimation, i.e. we train the hiring authorities and educate the employees on the programs. Clients can then initiate and complete a firm wide referral program within a short time.

Let us draw an analogy here with car reselling agents. Suppose you have a luxurious sedan to sell. A lot of time, energy and money may be wasted if you go on your own – placing advertisement, answering pesky calls but getting frustrated eventually. But if you engage an agent, there is a chance that she or he will get a satisfactory sum for your car (for a small cut, of course) and save your time and expenses. Your car will be offered to a list of potential buyers. You will be able to list your car on the multiple listing services (MLS) which is open only to authorized agents. Also, your car will be within the easy reach of internet search engines and websites. In short, your marketing plan will get a boost.

A question may arise on the wisdom of adopting an on-site program in addition to the traditional off-site marketing program. As experts in Internet marketing, we provide E-marketing solutions consisting of highly customized consulting services, modeled around each client’s core business module. From evaluating a website to framing a complete e-business plan for your company, our online marketing plan will help you in evolving an Internet marketing program that will increase and augment your current off-site marketing plans.

What about returns rates? The rates of return correlating to each category of asset depend on historical averages and can be seen on the Returns Table tab. The Internet Business Plan Software is customized to Internet businesses. For instance, if you input your website traffic, the financial software will automatically calculate your purchase percentage or your profit per click figures. The marketing area is also very much Internet specific. Your website is designed with the target keywords and Meta tags, vital for submission to search engines. Each module includes six months of search engine promotions after the final design is approved and then the site goes live.

he final question may arise on how to construct a business plan. Drawing a business plan should not be a problem. A standard business plan can include initial costs (licenses, registrations, equipment, furniture, supplies, software, domain name registration, web hosting, high speed internet, marketing etc.) and the financial plan (recurring, monthly, and yearly expenses, working capital and/or making a profit).