A new strategy for Internet marketing which is growing in popularity is online lead generation, also known as lead-gen or co-registration.

According to the Internet Advertising, spending for online lead generation grew to more than $1.3 billion in 2006. That's a 73 per cent jump in one year, making it the fastest-growing segment of online advertising spending.

In the traditional online marketing, adverts lead the potential customers to websites but in this co-registration strategy, companies can be paired up with customers who have expressed an interest in what the company's selling.

The fact that customers and businesses are "paired up" means that "online business dating" would be a far better name. But despite the amusing terminology, there may be a real future in this methodology.

However, it's not all love at first sight - there were abuses during online lead generation's early days, with marketers skeptical of the effectiveness of leads gained through deceptive offers and indeed some legal concerns over privacy violations and false advertising.

So will online lead generation have a successful relationship with online marketing or will it just be another hype-filled but short-lived love affair?

Business development, as defined by Wikipedia: is informally referred to as 'Biz Dev', which comprises a number of techniques designed to create and grow an economic enterprise. Such techniques include, but are not limited to, concept and brand development, assessment of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, follow-up sales activity, formal proposal writing and business model design.

Business development includes understanding a business and then realizing its full potential, and expanding it using various tools as marketing, sales, information management and customer service. Competition in the market always gives better services to clients. For any sound company able to withstand competitors, business development is continuously on its toes as an ongoing process. Successful business development often requires a multi-disciplinary approach beyond just "a sale to a customer."

Though Business development activities existed since the day sales is done, with the development of later technologies business development has also adopted its way. Online business development came into practice since the invention of Internet. Earlier it started with content development with just minimum use of online marketing services. These days, with the awareness and development of SEO online business development has increased and expected to reach zenith in the coming years. Now the marketing activities are globally done through email marketing and other web based marketing techniques. Ecommerce business development goes hand in hand with the use of Internet.

Online Business Development services include:

Companies have realized the business gained through Website and enhanced its usage. Business Development is the backbone of any organization. Stronger the business development efforts better the growth prospects of both the individual and the organization.