A new strategy for Internet marketing which is growing in popularity is online lead generation, also known as lead-gen or co-registration.
According to the Internet Advertising, spending for online lead generation grew to more than $1.3 billion in 2006. That’s a 73 per cent jump in one year, making it the fastest-growing segment of online advertising spending.
Business development, as defined by Wikipedia: is informally referred to as ‘Biz Dev’, which comprises a number of techniques designed to create and grow an economic enterprise. Such techniques include, but are not limited to, concept and brand development, assessment of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, follow-up sales activity, formal proposal writing and business model design.
