While many consider Augmented Reality (commonly known as AR) as the dawning of a new era in technology, what makes it all the more interesting and mystic is its very limited information available as of now (which I guess will no longer be applicable after you read this article), accessibility to the technology and its implementation in the real world.
Although, AR existed even as early as the 1960s (See AR Facts below), it largely came into prominence in the last decade with the increasing dominance of mobile applications. What actually is Augmented Reality?
Understanding Augmented Reality
Augmented Reality (also referred to as ‘enhanced reality’) is a technique that blurs the divide between the digital and the real world and brings them together. AR uses camera technology to recognize real-world images, objects and environments and links them up with complementing digital and virtual information – both being linked together visually, and this by identifying a person’s surroundings and displaying information on a mobile device.
With AR your mobile device turns into a portal to the digital world with overlays of video, audio, 3-D content or even location-based information all in real time. As mobile devices become smarter and new factors like wearable computing emerge, AR will continue to deliver incredible applications with even more impressive results.
Fig: An artistic representation of augmented reality, where a realistic digital experience is created between a location and target.
Augmented Reality is a progressive technology that allows you a realistic digital experience by letting you know information related to the surroundings (like specific building, individual, prominent person, etc.), once you share your LOCATION. At the same time, you can set your TARGET with smartphone cameras that can help recognize images and even objects (that you might be looking for). Augmented Reality is experienced by the user when enhanced 3D is added to the view, thereby making ‘location’ and ‘target’ undoubtedly the ingredients that make content reactive and interactive to the users actions.
Augmented Reality App: How it Works
- Augmented Reality App works by making enhancements to certain elements like sound, picture, and motion; and GPS data to make the view more appealing and informative.
- AR lies in the spectrum between virtual reality and reality obscuring the line that differentiates ‘what is computer-generated’ from ‘what is real’ by augmenting users’ senses.
- Most usually, augmented reality (in real-time) presents an adapted view of reality by augmenting the elements in context with the environment.
With the help of AR technology, users can find themselves in the midst of a highly interactive surrounding, which can be digitally manipulated, and one that can be overlaid onto the real world.
Augmented Reality Apps: Real World Implementation
- Augmented Reality app for Retail: Here you can bring your product packaging to life directly at the POS with QR code. The 2014 Ikea Catalogue will feature 90 products with AR on the page, which will allow users the ability to transpose products in their home.
- Augmented Reality app for Real Estate: Helps detect physical markers and display any digital companion content.
- AR Business Cards: Here, physical business cards are scanned and using an AR app, a virtual image or video is superimposed over the physical card.
- Augmented Reality on Maps: Implemented using geo-location and geospatial mapping.
- Augmented Reality Game Development: This involves creating magic by augmenting certain elements like modified sound, 3D add-ons, haptic feedback, etc.
- Bring your print to life and boost sales by adding interactive 3D content to your printed media & linking it to your ecommerce store.
- Augmented Reality Apps also facilitates Audio/Video and Motion Graphics Creation, including 2D and 3D Design and Animation
More recently, at the recently concluded Wearable Tech Expo, 2014 held in Japan; there have been demonstrations as to how Augmented Reality solutions can be implemented in new-age wearable devices like Google Glass to integrate the experience of physical content (newspaper) with digital content display (as websites).
Augmented Reality Apps Development
With augmented reality opening up boundless possibilities in games, sports, education, engineering, medicine, etc. and hardware becoming technologically efficient it is becoming easier for augmented reality developers to create engaging, rich augmented reality experiences. Not only do AR Games make you feel more realistic, even applications are more captivating.
VITEB having tasted success with mobile application developments have made credible progressions having built custom and customizable Augmented Reality apps for iOS (iPhone/iPad) and Android that promote marketing campaigns, liven up events and engage users. Experience our high-end, mesmerizing augmented reality app solutions defies reality, but also delights customers and derives results.
We offer a plethora of Augmented Reality App solutions across platforms and industries:
Augmented Reality: FACTS & FORECASTS
1965: An essay “Augmented Reality – The Ultimate Display” by Ivan Sutherland was first recorded.
1997: Boeing was the first to explore potential use of AR in Aircraft manufacturing.
2008: We had the world’s first AR print campaign for MINI.
2009: For the first time, AR gets integrated with POS – LEGO Digital Box installed in LEGO stores worldwide.
2012: Google Project GLASS announced.
2014: Mobile AR market (according to Juniper Research) is expected to grow to $732M.
2015: Mobile AR revenue stream is expected to attain a revenue stream of $1.5 billion.
2017: Juniper Research has predicted 2.5 billion augmented reality apps download by 2017.
Businesses have recorded 225% growth in monthly views (Jan-Jun, 2013) with augmented reality apps
While Gartner Inc. has endorsed Augmented Reality as one of the premier IT technologies of our time, analyst firm Juniper Research has forecasted a revenue stream of $1.5 billion by 2015 for AR. However, augmented reality for sure the dawn of a new technology revolution as the world & the digital realm merge, with AR becoming the user-interface of the future.
Stay tuned and watch this space as we bring you more updates on the latest trends and developments on Augmented Reality application development.