Experience Augmented Reality Apps – Virtually ‘REAL’!


While many consider Augmented Reality (commonly known as AR) as the dawning of a new era in technology, what makes it all the more interesting and mystic is its very limited information available as of now (which I guess will no longer be applicable after you read this article), accessibility to the technology and its implementation in the real world.

Although, AR existed even as early as the 1960s (See AR Facts below), it largely came into prominence in the last decade with the increasing dominance of mobile applications. What actually is Augmented Reality?

Understanding Augmented Reality

 Augmented Reality (also referred to as ‘enhanced reality’) is a technique that blurs the divide between the digital and the real world and brings them together. AR uses camera technology to recognize real-world images, objects and environments and links them up with complementing digital and virtual information – both being linked together visually, and this by identifying a person’s surroundings and displaying information on a mobile device.

With AR your mobile device turns into a portal to the digital world with overlays of video, audio, 3-D content or even location-based information all in real time. As mobile devices become smarter and new factors like wearable computing emerge, AR will continue to deliver incredible applications with even more impressive results.

AR Mobile Apps

Fig: An artistic representation of augmented reality, where a realistic digital experience is created between a location and target.

Augmented Reality is a progressive technology that allows you a realistic digital experience by letting you know information related to the surroundings (like specific building, individual, prominent person, etc.), once you share your LOCATION. At the same time, you can set your TARGET with smartphone cameras that can help recognize images and even objects (that you might be looking for). Augmented Reality is experienced by the user when enhanced 3D is added to the view, thereby making ‘location’ and ‘target’ undoubtedly the ingredients that make content reactive and interactive to the users actions.

Augmented Reality App: How it Works

Augmented Reality App: How it Works

  • Augmented Reality App works by making enhancements to certain elements like sound, picture, and motion; and GPS data to make the view more appealing and informative.
  • AR lies in the spectrum between virtual reality and reality obscuring the line that differentiates ‘what is computer-generated’ from ‘what is real’ by augmenting users’ senses.
  • Most usually, augmented reality (in real-time) presents an adapted view of reality by augmenting the elements in context with the environment.
    With the help of AR technology, users can find themselves in the midst of a highly interactive surrounding, which can be digitally manipulated, and one that can be overlaid onto the real world.

Augmented Reality Apps: Real World Implementation

  • Augmented Reality app for Retail: Here you can bring your product packaging to life directly at the POS with QR code. The 2014 Ikea Catalogue will feature 90 products with AR on the page, which will allow users the ability to transpose products in their home.
  • Augmented Reality app for Real Estate: Helps detect physical markers and display any digital companion content.
  • AR Business Cards: Here, physical business cards are scanned and using an AR app, a virtual image or video is superimposed over the physical card.
  • Augmented Reality on Maps:  Implemented using geo-location and geospatial mapping.
  • Augmented Reality Game Development: This involves creating magic by augmenting certain elements like modified sound, 3D add-ons, haptic feedback, etc.
  • Bring your print to life and boost sales by adding interactive 3D content to your printed media & linking it to your ecommerce store.
  • Augmented Reality Apps also facilitates Audio/Video and Motion Graphics Creation, including 2D and 3D Design and Animation

More recently, at the recently concluded Wearable Tech Expo, 2014 held in Japan; there have been demonstrations as to how Augmented Reality solutions can be implemented in new-age wearable devices like Google Glass to integrate the experience of physical content (newspaper) with digital content display (as websites).

Augmented Reality Apps Development

With augmented reality opening up boundless possibilities in games, sports, education, engineering, medicine, etc. and hardware becoming technologically efficient it is becoming easier for augmented reality developers to create engaging, rich augmented reality experiences. Not only do AR Games make you feel more realistic, even applications are more captivating.

VITEB having tasted success with mobile application developments have made credible progressions having built custom and customizable Augmented Reality apps for iOS (iPhone/iPad) and Android that promote marketing campaigns, liven up events and engage users. Experience our high-end, mesmerizing augmented reality app solutions defies reality, but also delights customers and derives results.

We offer a plethora of Augmented Reality App solutions across platforms and industries:

Augmented Reality: FACTS & FORECASTS

1965: An essay “Augmented Reality – The Ultimate Display” by Ivan Sutherland was first recorded.
1997: Boeing was the first to explore potential use of AR in Aircraft manufacturing.
2008: We had the world’s first AR print campaign for MINI.
2009: For the first time, AR gets integrated with POS – LEGO Digital Box installed in LEGO stores worldwide.
2012: Google Project GLASS announced.
2014: Mobile AR market (according to Juniper Research) is expected to grow to $732M.
2015: Mobile AR revenue stream is expected to attain a revenue stream of $1.5 billion.
2017: Juniper Research has predicted 2.5 billion augmented reality apps download by 2017.
Businesses have recorded 225% growth in monthly views (Jan-Jun, 2013) with augmented reality apps


While Gartner Inc. has endorsed Augmented Reality as one of the premier IT technologies of our time, analyst firm Juniper Research has forecasted a revenue stream of $1.5 billion by 2015 for AR. However, augmented reality for sure the dawn of a new technology revolution as the world & the digital realm merge, with AR becoming the user-interface of the future.

Stay tuned and watch this space as we bring you more updates on the latest trends and developments on Augmented Reality application development.

| Posted in Mobile Application, Web Development |

Rebranding in the Cloud: Microsoft SkyDrive is now OneDrive


Microsoft on Monday announced that it’s much loved cloud storage service, Microsoft SkyDrive is now rechristened OneDrive. Interesting indeed is the choice for the word ’ONE’! Earlier Google too has imbibed this concept, ‘One account. All of Google’.

Fig: The new location for the rebranded Microsoft SkyDrive, OneDrive – Coming Soon!

| Posted in Webmaster News |

Power Your Business in 2014 with Magento – The Enterprise-class eCommerce Platform


A recent study by Forrester has summarized Magento as “one of the most flexible and scalable enterprise-class eCommerce platform with immense potential to drive incremental online revenue growth”.

Magento: An Introduction

Magento is a professional, feature-rich open-source ecommerce solution that offers merchants complete flexibility and control over the UI, content and functionality of their online store. One of the highlights of Magento eCommerce platform is that its native administration interface contains powerful marketing, merchandising and content management tools.

Not only does this empower merchants to create sites that are tailored to their unique business requirements, it also ensures that no constraints are put on business processes and flow. Magento’s flexibility and enterprise-class features also makes it ideal for eCommerce solution creation that is customized to your unique requirements.

The story behind…..

Magento, since its inception in 2007 has revolutionized the ecommerce platform market and transformed the way businesses is done online. The initial response Magento received was highly encouraging (1 million downloads in 18 months) and still continues its dominance of the eCommerce market generation revenues of billions of dollars worldwide. This highly popular eCommerce platform was acquired by eBay in early 2011, and it continues to be the fastest growing ecommerce platform in the world.

| Posted in Ecommerce, Magento |

Apple Launches the Thinnest n’ Lightest Tablet – iPad Air Wins Hearts


No one can beat Apple Inc. when it comes to implementing its marketing strategy for creating the right buzz. In an invitation sent to the media by Apple with the words inscribed “We still have a lot to cover.” the tech giant clearly makes its intent official that you ought to keep anticipating the ‘list’ of Apple products waiting to be launched. Yes, we do love to wait for an Apple innovation!


October 22, 10:00am PT

Yerba Buena Center for the Arts in San Francisco

| Posted in Gadgets, News Release |

Demystifying the Great Divide: ‘Sophistication’ in iPhone 5S and the ‘Color Attitude’ in iPhone 5C


For the first time since its inception in 2007, Apple releases two versions of the iPhone – the 5S and 5C. The iPhone 5S is nevertheless a legacy bound by loyalty to the millions of iPhone users around the globe, which Apple promises to carry forward each year. However, the iPhone 5C is a bold attempt by the smartphone giant to expand its horizons and target a larger cross-section of consumers with a relatively cheaper version of the otherwise ‘sophisticated’ iPhone.

iPhone 5S Features: Innovation for the Forward thinking

Fig. An artistic representation of the shining metallic colors for the new iPhone 5S

| Posted in Gadgets |

Know Why Effective CMS Integration Is Essential For Mobile Deployment


The increasing number of mobile development platforms has also added to the huge predicament considering the approach to be taken on how existing content management solutions (CMS) can be integrated with the new mobile development technologies. Industry professionals have been quick to understand the intricacy of the situation as it is more important to focus on the building an effective business that involves enabling customers and partners to develop great apps, rather than developing great apps on your own.

CMS Integration for Mobile Deployment

Adequate emphasis was given on meticulously executing the bringing together of the CMS and mobile delivery together. However, when questions arises as to ‘if mobile is possible without cloud or cloud is possible without mobile’; experts believes that such bold possibilities reinforces the prominence of these two technologies amongst users – targeted by enterprises. So, it has to be understood that even though these technologies weren’t entirely made in tandem, they do seem to strike a great rapport with each other.

| Posted in Mobile Application |

7 Deadly Mistakes that Mobile App Developers Make: How to Avoid them?


Are you feeling intimidated by the “Mobile to overtake fixed Internet access by 2014” headline or are you startled by the stats suggesting that in 2013 there will be 81.4 billion downloads of apps?  Before you press the panic button and come up with a hastily rolled out mobile strategy—remember a faulty or poorly developed app could harm you more in the long run. So take a deep breath and think before you react. I have seen companies committing same mistakes again and again and it is frustrating to see developers hitting these pitfalls repeatedly.

In this article, I will be discussing the common blunders in mobile development strategy. Here are some things to keep in mind.

Mobile Website or Mobile Application?



| Posted in Mobile Application |

Kids Smart Memory Game for Android: Best Educational Mobile App to improve your Kids Memory


Mobile apps are dominating the scene and changing our lives in an unimaginable way. Be it shopping online, listening to music, watching news, online travel shows and the list goes on and on. Mobile apps are here to stay and it is not surprising to know that parents are no longer paranoid with the idea of integrating mobile technology into their kids’ lives. The fear of technology taking a control of child’s life is no longer a possibility. Parents teach kids to master technology and evolve. There are thousands and thousands of educational apps that are helping kids from solving puzzles, drawing to cracking Math problems.

VITEB recently launched Kids Smart Memory Game for Android. This app is a blessing for parents who are struggling to cope with the inability of child to learn new concepts.  Lack of concentration looms large as a deterrent in the overall performance of children today. This app promises to be a definitive memory board game for children of all ages – preschoolers, kindergarten to pre-teens.

Parenting Mobile ApplicationBest Parenting Mobile Application

| Posted in Mobile Application, News Release |

Emerging Mobile App Trends 2013 – Spreading like the Clap!


Mobile development techniques are constantly treading the path of innovation. And while our goal is to create the best possible quality of user experience on a mobile device, there is however no contention on the fact that ‘native application development is the way forward’.

But the problem arises in our persistent endeavor to target all the 4 platforms – iOS, Android, Windows and Blackberry in the highly competitive world of BYOD (Bring-your-own-device). Since this calls for individual platform-specific development kits and APIs, it is critical for organizations to deliver effectively without the risk of escalating budget.


Emerging Mobile App Trends 2013

| Posted in Mobile Application |

Guest Blogging Startups to Kick off Your Competitor


With Google algGuest Blogging Guideorithms changing the fortunes of webmaster with every updates, Guest blogging is changing the face of SEO. It is abundantly clear that Google places strong emphasis on content. In order to maximize visitors to your site, guest blogging is one of the most effective and easiest ways. It results in increased target audience and building backlinks, while also enhancing credibility and networking opportunities. Guest blogging is equally advantageous to the host bloggers as they can obtain fresh content which is absolutely free.

Guest Blogging Defined

Guest blogging is a proven online marketing strategy of writing for another blog, with the aim of getting genuine backlinks, increasing traffic, networking with peers, and building your reputation as being an industry expert.

| Posted in Uncategorised |

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